Coach Restructures Leadership, Hiring Michael Kors to Be Creative Director

Coach Restructures Leadership, Hiring Michael Kors to Be Creative Director

Major Gucci Shake-Up as Designer Steps Down

The late Alessandro Michele has been named creative director of Italian fashion house Coach, and the company’s new logo is expected to incorporate a new waveform as well as Michele’s first two initials, AK-MAH.

However, it is likely that the new logo will feature the initials of the brand’s original creative director, Michael Kors, who left the company after 18 months to strike out on his own. Kors launched the iconic “K-Swiss” logo in 1994, which has become a part of the brand’s DNA.

Michele is known for his fashion sense, having designed or styled the likes of Dolce & Gabbana, Valentino, Christian Dior and Prada.

Coach, the storied Italian fashion house, announced Thursday that it is restructuring its leadership structure, hiring Michael Kors to be the new creative director of its fashion and lifestyle operations, according to multiple reports.

“Coach now has a new leadership team,” the company said in a statement on Thursday. “Michael Kors has assumed the role of creative director for Coach, and I would like to thank him for agreeing to join the company.”

The restructuring of the leadership comes after Coach’s founder and CEO Riccardo Tisci resigned, saying that “I am tired of being a CEO of a business that has become a liability.”

“Coach’s DNA has always been and always will be connected to Michael’s,” the company said in a statement.

Coach is widely known for its iconic logo—or “K-Swiss,” which stands for “Knowledge, Creativity and Style”—and for providing a range of apparel, footwear, accessories and lifestyle goods.


Leave a Comment